Baseball Bonanza
Cody Bellinger in Assassin’s Creed Valhalla
As Cody Bellinger’s star was rising, leading up to the L.A. Dodgers World Series 2020 win, we integrated him in a unique in-game quest featuring his NPC Otta Sluggassen teaching players the new sport they invented: baseball. ESPN broke the exclusive announcement, kicking off coverage across gaming and mainstream press.
Celebrity Match
Celebrity Match with Jason Momoa, Lauren Cohan, Alfie Allen & Demetrious Johnson
The week before For Honor’s launch, we set up a celebrity vs. content creator match to promote the game’s main 4v4 mode and kicking off the open beta. The special guests were carefully selected, featuring celebs with a love of gaming and pairing them with experienced For Honor content creators.
Notable coverage
We Played "For Honor" With Celebrities (And Got Destroyed) (Buzzfeed)
People Fight Game Of Thrones Actors in "For Honor" (Buzzfeed Multiplayer)
Content creators
Rudy Willingham for Assassin’s Creed’s 15th Anniversary
Rudy’s unique stop-motion art style was the perfect fit to showcase the franchise’s stellar art direction for the 25th anniversary. Recreating shots from Assassin’s Creed Syndicate’s marketing trailers featuring one of the main characters Evie Frye, fans got to celebrate the combat and iconic hidden blades through another medium via Instagram and TikTok and featured on Ubisoft News.